An Introduction to Graphic Design

Graphic design is also referred to as communication design, in which a graphic designer combines text, images, page layout, typography etc in order to communicate an idea or message. As a graphic designer, you should have a clear understanding of color theory and how significant the right choice of color scheme is. Color choices should not only reflect the organization but also user’s expectation. Typography also plays an important role in graphic design. Graphic designers work with both text and images. They choose the type, size, font, color, headings, text. They also decide how images and text will go together on screen or on the page, including how much space it will consume. Vital graphic design considerations are pattern, flow, symmetry, balance, proportions, repetition etc

Graphic design is applied to everything visual, design can help in selling a product, service or an idea. It is widely used in designing logos, brochures, websites, visiting card etc and more services as a part of the branding of a company. Graphic designers form a part of branding team. Graphic design is becoming increasingly significant in the sales and marketing of products or services.

Graphic Designers should be aware of the new and updated graphic design software. Some of the software are Photoshop, GIMP, Illustrator, Inkscape, Corel Draw, Adobe InDesign.

The workplace of Graphic Designer :

·         Working as an in-house Graphic designer

·         Working as an agency Graphic Designer

·         Working as a freelance Graphic Designer

·         Start your own Graphic Design Company